Case Study: Marie’s Lapis Cafe

Marie’s Lapis came to us for help with their social media marketing.

They were posting regularly—but still not seeing the results they wanted:
📉 Low reach
📉 Poor engagement
📉 And not enough customer conversion

After reviewing their content, the problem became clear:
The posts lacked strategy, consistency, and visual quality. More importantly, they didn’t resonate with their target audience.

And Marie’s story isn’t unique—many F&B owners struggle with social media because they’re already stretched running daily operations.

That’s where we come in. We help businesses like Marie’s turn everyday content into thoughtful, engaging, and strategic organic marketing—designed to actually grow your brand.

We spent time with the owner to understand his brand story.

For most F&B owners, it’s crucial that their “why” shines through their brand. But on social media, content also needs to resonate with audiences and keep them engaged.

So, we crafted a strategy that balanced both—authentic storytelling and engaging, audience-friendly content that builds connection and drives results.

With a clear content strategy in place, we proposed a detailed shoot plan to the owners.
They loved the ideas—so we got to work.

To highlight the authenticity of their Peranakan offerings, we invited the owner’s mother to join the shoot. Her presence added warmth, credibility, and a deep connection to the brand’s roots.

Using our signature 3-pronged approach—modern storytelling, social media trends, and creative filming techniques—we captured a range of content designed to do three key things:

1. Engage the audience

2. Build brand trust

3. Promote the business organically

The result? A content funnel that moved viewers from interest to action—all without paid ads.

We released the content—and the results spoke for themselves.

📈 The very first video crossed 7,000 views, with others following close behind at around 1,000+ views each.

PSST: The page only had less than 2000 followers and the content reached more than 80% non-followers.

📸 The fresh photo content brought new life to the café’s social media, instantly elevating their brand image and signaling to customers that this was a high-quality, authentic Peranakan café worth checking out.

From visuals to views, the transformation was clear—and it all happened through organic strategy.