Loft4Paws – Building a Pet Brand Through Social Media (Not Flyers)
📍 Singapore | Opened June 2025

Loft4Paws, a new pet grooming salon in Singapore, approached us to launch their brand on social media. While some stakeholders leaned toward traditional marketing like flyer distribution, the owner recognized the lasting power of social media branding.

🧠 Our Approach:

We collaborated with the owner to focus on three key goals:

1. Brand Identity: Showcasing their cage-free, gentle grooming philosophy—a safe, luxurious space for fur-kids.

2. Milestone Moments: Capturing highlights like the grand opening and one-month anniversary to keep the buzz alive.

3. Content Consistency: Producing high-quality, regular content to stay relevant and top-of-mind for pet owners.

🎥 Execution:

We worked closely with the owner to align content with her vision—because we believe great branding is always personal.
From planning to production, every video and photo was tailored to communicate trust, care, and quality.

📊 Results:

• Thousands of views within the first month—on a brand new Instagram page

• 3–4 engaging posts monthly, driving awareness and community building

• A happy owner who saw her vision come to life through content that resonates

💬 “Flyers get thrown away. Content lives on and builds connection.”
This mindset shift is what powered Loft4Paws’ launch strategy—and it worked.

View the full work that we have done for the salon here.